Most of Freemans business is run on an
agency basis, with about a million agents serving 3 million
customers. Increasingly though, more people are choosing
to buy direct, purely for themselves. Freemans provides
them with a choice of payment methods.
About a quarter of Freemans agents have
more than two customers at addresses different to theirs.
They class these as ‘True Agents’. Those who
choose to shop just for themselves and their families are
known as ‘Personal Shoppers’. Happily, Freemans
does not envisage that traditional agency mail order will
disappear in the foreseeable future.